Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
Doordarshan (DD), the public service broadcaster, has seen a 58% increase in ratings after a line-up of new shows launched in August.
The new line up of shows that has been supplemented by an advertising campaign, creating an active awareness of the shows includes Ranbheri (started on 15th Aug Sat-Sun 8 pm), Dil Ko Aaj Phir Se Jeene ki Tammana Hai (started on 17th Aug Mon-Fri 9 pm), Kashish se Kaamyabi Tak (started on 16th Aug Sat 10 pm), Beti Ka Farz (started on 24th Aug Mon-Fri 10 pm), and 40 Plus (started on 31st Aug Mon-Fri 8 pm).

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