At the World Economic Forum in Davos, Switzerland, UN Women – the United Nations entity dedicated to achieving women’s empowerment and gender equality – unveiled a new initiative to galvanize the support of global leaders to bring an end to the persisting inequalities faced by women and girls around the world. At a press conference in the Swiss city, UN Women Global Goodwill Ambassador Emma Watson, who launched the HeForShe campaign in September, said this next phase,  HeForShe IMPACT 10X10X10, will focus on engaging governments, businesses and universities to make concrete commitments to advance women’s empowerment. “Women share this planet 50/50 and they are underrepresented, their potential astonishingly untapped. We are very excited to be launching IMPACT 10×10×10 to bring the HeForShe into the next phase,” said Watson alongside UN Secretary-General Ban Ki-moon, Executive Director of UN Women Phumzile Mlambo-Ngcuka, as well as several political and business leaders.

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