Eros International PLC, a leading global company in the Indian film entertainment industry, has announced a strategic partnership with leading Russian distribution and production company Central Partnership (CP), affiliate of Gazprom Media Holding, to promote and distribute Indian and Russian content across multiple platforms in both countries.
This association includes exploitation via licensing of intellectual property rights owned by each party in their respective markets and distribution of film projects for both India and Russia, opening up the market for the two companies to explore new geographies. CP will dub films from Eros’ extensive film library in Russian language which will enable the company to cater to a much larger audience in Russia and CIS. Eros can further utilize the dubbed content on its digital platform, Eros Now, to reach out to a wider audience in Russia.

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