FENDI announces the FENDI 3Baguette project in collaboration with 5 iconic New York women, on the occasion of the inauguration of its new New York Flagship Boutique on Madison Avenue on February the 13th. This initiative involves a special group of iconic women who exemplify New York’s creative and innovating spirit, invited by FENDI to personalize their own 3Baguette handbag, allowing for a completely unique and fully interpreted creation. Working closely with Silvia Venturini Fendi and FENDI’s atelier, the women have been able to bring their creations to life, continuing FENDI’s motto that ‘Nothing is Impossible’. Collaborators include musician Rihanna, actress Sarah Jessica Parker, artist Rachel Feinstein, model Jourdan Dunn and blogger Leandra Medine. From February 13 to March 13, the 3Baguette bags will be displayed in FENDI’s new flagship store on Madison Avenue and will be available to purchase through a dedicated online auction site launching February 13th, 2015. Each of these 5 women have chosen a charitable organization to receive the proceeds from their customized bag, highlighting their uniquely personal philanthropic focus.

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