"Hollywood’s genre movies are very big in China, but the Chinese audience is eager to watch local fantasy and sci-fi films that show their own people and culture," said Just Film Festival founder and curator Ma Heliang.
With a potential audience of 1.3 billion to serve, China’s nascent film festival circuit is far from full capacity.

The Shanghai International Film Festival is the country’s most established cinematic event, celebrating its 20th anniversary this year. And the Beijing International Film Festival, turning six in April, is the government power center’s main movie business platform, which continues to grow each year. But the offerings are limited, given that China is on the cusp of surpassing North America as the world’s largest box-office territory.

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