The Ad Council and national nonprofit Futures Without Violence launched a national public service campaign called #TeachEarly highlighting the pivotal role that men play in preventing domestic and sexual violence. The campaign launch coincides with the release of the Ad Council Domestic Violence Prevention Continuous Tracking Study, which was funded by the Robert Wood Johnson Foundation. Of the men surveyed, 89 percent agreed that it’s important for men to talk to boys about violence against women and girls, while only 37 percent reported speaking to a boy they know about violence against women in the past six months. The campaign encourages men to recognize this dissonance between their beliefs and actions, and teach boys to respect women with the same enthusiasm and dedication in which they teach them other things. Launching to coincide with Father’s Day, the campaign encourages fathers, uncles and other male mentors and role models to talk to boys at an early age about healthy relationships and respect for their peers — particularly towards women and girls. #TeachEarly kicks-off with nationally-distributed public service advertisements (PSAs) narrated by actor and father Forest Whitaker underscoring the importance of male role models in shaping perceptions and attitudes toward gender-based violence.

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