New research released today from the Geena Davis Institute on Gender and Media shows that we have a long way to go in our depictions of girls and women onscreen in family-friendly movies. It also showed that countries around the world must do a better job of employing women because, when they do, we see more women and girls onscreen. Geena Davis, who is pushing so hard for gender equity in films, said the following about the new research: “Women are seriously under-represented across nearly all sectors of society around the globe, not just on-screen, but for the most part we’re simply not aware of the extent. And media images exert a powerful influence in creating and perpetuating our unconscious biases. However, media images can also have a very positive impact on our perceptions. In the time it takes to make a movie, we can change what the future looks like. There are woefully few women CEOs in the world, but there can be lots of them in films. How do we encourage a lot more girls to pursue science, technology and engineering careers? By casting droves of women in STEM, politics, law, and other professions today in movies.”

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