The representation of female characters in Disney’s new-age animated movies like Moana is doing more than entertaining young audiences: It is shaping the expectations of young girls about careers and preparing them for adult experiences of working life, claims a new study.

From a bunny rabbit police officer in Zootopia to a princess fighting for her people in Moana, Disney’s animated films have portrayed many memorable female characters in the workplace during the past 80 years.

Researchers from the University of Leeds and University of Bradford in the UK watched and analysed 54 classic animations made by Disney since 1937.

 

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