Record an album. Take it on tour, faithfully performing singles and favourites interspersed with old hits. Sell records. Repeat. That’s the basic formula.
But, increasingly, just playing your album live is not enough; we’re seeing a rise in more inventive, odder live shows, that owe a debt to performance art.
And it seems to be a particular trend among smart, interesting female artists. Grimes’s Ac!d Reign tour is billed as an “uniquely immersive live experience”; early reports described her “mystical rave cave”, thick with strobes, lasers, projections and camo-netting, with ribbon-twirling dancers and a hyper-energetic, stage-ruling performance.

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