When it comes to a great pair of shoes, Ivanka Trump is an expert. As a successful businesswoman and entrepreneur, she knows that power shoes can help a woman feel like she is ready to conquer the world. This year, Trump is digging in her heels to help fight breast cancer through her involvement with QVC Presents “FFANY Shoes on Sale.” A charitable collaboration between QVC and the Fashion Footwear Association of New York (FFANY), QVC Presents “FFANY Shoes on Sale” has generated more than $44 million to date. During the month of October, donated shoes from over 80 brands will be offered at amazing prices to benefit breast cancer research and education.

The event is scheduled to air live on QVC Thursday, October 16 from 6 PM to 9 PM (ET), and Trump has taken a step out of the boardroom to appear in both print and television public service announcements supporting the cause. “I am honored to be part of this important initiative, and I find it incredibly rewarding to help women come together for this significant reason, through something we all love… shoes,” commented Trump. “Breast cancer, unfortunately, impacts so many lives, but it is liberating and comforting to know that we can help fight back and tackle it one step at a time.”

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