Jessica Alba’s eco-friendly family and baby product company, The Honest Company, might still be fairly new, but it has already started making a difference. Last year, her company donated over $41,000 to The MaxLove Project, a non-profit organization that raises money and awareness for childhood cancers and life threatening illnesses. The Honest Company, founded Alba and Christopher Gavigan, is best known for its beautiful, eco-friendly baby products and its philanthropic mission. In honor of National Childhood Cancer Awareness Month (September), The Honest Company partnered up with MaxLove Project to help SuperKids fighting childhood cancers thrive against the odds, and empower families fighting childhood cancers and life-threatening conditions. The Honest Company donated $1 to the MaxLove Project for every Instagram post, Twitter tweet or Facebook post in conjunction with the hashtag #HonestLovesMax during the month of September. The final numbers are now in – and, this social media campaign raised a grand total of $31,442 for the ‘Fierce Foods Academy’ offered through the MaxLove Project.

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