Sherlock star Martin Freeman has lent his voice to a new video by animal protection group Humane Society International/UK, to encourage people to take meat off the menu – even one day a week can help animals, human health and the planet.In addition to billions of animals around the world enduring extreme suffering in intensive farming, animal agriculture is also a lead contributor to climate change, and a meat-based diet increases our chances of developing cancer and other diseases. The three minute video officially launches HSI/UK’s new Eat Kind campaign to boost the number of Brits choosing plant-based eating. According to Mintel, around 12 per cent of the British public (that’s 7.8million people) are already vegetarian or vegan, with millions more ‘flexitarians’ actively reducing meat consumption.

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