Stand Up To Cancer (SU2C) and Genentech, a member of the Roche Group, have collaborated on a new public service announcement (PSA) featuring Academy Award-winning actor and SU2C Ambassador Morgan Freeman, who also is an executive producer of The C Word, a powerful new cancer documentary.The PSA is part of a collaboration between SU2C and Genentech called Be The Breakthrough, a multi-faceted effort that celebrates the people behind progress in cancer: the patients who participate in clinical trials, the scientists and doctors who make medical advances and improve care, and the people who provide support to those living with cancer.

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