Musicians and filmmakers collaborated to create a visual and musical tribute and celebrated the inclusive and diverse spirit of the city of Mumbai, reports The Daily Eye Newsdesk.

The 27 music videos, created as part of a filmmaking contest, Music Video Project (MVP) 2022, was unveiled on Saturday August 27^th at an iconic venue, the 3D Auditorium in the Humboldt Penguin Building at Mumbai’s Veermata Jijabai Bhosale Udyan and Zoo, Byculla.

The MVP is presented by the Brihanmumbai Municipal Corporation (BMC) with Kala Ghoda Association (KGA). It is conceptualized and executed by the 48 Hour Film Project.

Speaking about the event, Shashi Bala, Chief Business Development, BMC said, "We aimed at creating fresh content and stories about the diverse, inclusive and creative spirit of Mumbai, the UNESCO Creative City of Film. We are very happy with the music videos created by our talented film crews. The videos will be displayed in future programs of Mumbai Creative City of Film as well.”

Elaborating on the association with BMC, Brinda Miller, Chairperson, Kala Ghoda Association (KGA) said, “Kala Ghoda Association is the catalyst that has brought together cinema and music through this UCCN project. All the music videos created will be screened at the Kala Ghoda Arts Festival in 2023, and we will surely host one more MVP.”

Dee MC & D’Evil, Keydroid & Onkar Tarkase, Madmast, Nihar Bhatawadekar, Prince Mulla, Pulak Bose, Rakesh and Friends (RAF), Reeshabh Purohit, Saisamarth Mulay, Sneha Aabhaas Muskaan, Shriram Iyer Swarupa Ananth aka Tablanaari, Suniil Bhatia and Zoya Khan were the musicians who contributed their songs.

“A range of music genres was the highlight of the MVP - Hip hop, Folk-Electronic fusion, an Indian fusion track, a Folk/Pop song, Electro pop, Experimental, spoken word, electronica, a Hindi ballad, a pop fusion track, a fusion-World Music Ensemble to an Up tempo Hindi pop track, we saw it all”, said Preeti Gopalkrishnan, from the 48 Hour Film Project.

The music was curated by Wobble Creative & Content from among talented and established musicians. Adds Yogi Chopra from 48HFP, “This is the most unique artistic collaboration ever created for Mumbai, and the city truly deserves such a rich tribute of songs, compositions and visual storytelling.”

The jury comprised experts from film, music, and media industry. Filmmaker Reema Kagti, musicians Shantanu Moitra and Milind Joshi, Head Programming & Content of Gaana.com, Manisha Dey, Editor Rolling Stone magazine, Nirmika Singh and Deputy Municipal Commissioner, Sanjog Kabare chose the winners.

Speaking about the music videos created for Mumbai, Milind Joshi said, “The Music Video Project magnetically attracted a lot of creativity and enthusiasm. A great initiative indeed, this should carry on in future.”

Adds Reema Kagti, “What really impressed me was the amount and calibre of the work the contestants put into their projects, as well as the professionalism and originality of their approaches and presentations. All participants should feel proud of themselves.”

“The Music Video Project this year had some incredible entries. I was amazed to see the extraordinary talent and original ideas that celebrated the cultural diversity and inclusiveness of Mumbai. Out of box storytelling interspersed with fresh indie music. Some of the videos have the potential of getting international accolades. Truly a humbling experience to be a part of this innovative project,” said Manisha Dey.