British pop star Nicola Roberts and actor Jason Flemyng are helping to launch a new charity campaign on Instagram.com. The former Girls Aloud singer and Lock, Stock and Two Smoking Barrels star Flemyng are backing the drive to encourage bargain-hunters to buy Christmas gifts from Barnado’s stores in the U.K. Participants can then upload a photograph of their purchase online with the tag #MyBarnardos Find for the chance to win vouchers for retail store Argos. Roberts, a Barnardo’s ambassador, says, “The Barnardo’s retail Instagram is a great idea – it combines my love for design and fashion with my passion for the charity’s work with some of the most vulnerable children and young people in the U.K.”

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