Reese Witherspoon is mad, ‘really mad’, but exactly how is Hollywood’s sweetheart tackling sexism on the big screen? She’s taken matters into her own hands and created her own production company. Speaking about the ‘complete lack of interesting female leads in film’ at a recent Hollywood Reporter round table, Reese explained: ‘First I got mad, really mad. And then I was like, ‘It’s nobody’s fault; if you’re not proactive about things’…’ In 2012, production company Pacific Standard was born with a clear feminist goal: stop complaining and start making more interesting film roles for women. ‘I’d had a company before, but it was basically about trying to develop things that I would eventually be in. So I just switched the idea: If I can develop anything for any other women, I don’t care who it is; I just want my daughter to grow up seeing complex, interesting, nuanced women in film. So I started it with my own money…’ David Fincher’s Gone Girl and Jean-Marc Vallee’s Wild soon followed. What both films have in common is a similar central theme: strong women who push against stereotype; and a shared production credit: Pacific Standard.

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