Mumbai: October, 2014: Rentrak (NASDAQ:RENT), the global leader in precisely measuring movies and TV everywhere, is delighted to associate with the 16th Edition of Mumbai Film Festival , to be held from 14th through 21st Oct’2014.

Rentrak has presence in over 38 markets around the globe, including US, UK, Germany, Spain, France, Australia, Japan, Mexico, Russia, China and many more. Rentrak is currently collecting box office (BO) information from over 100,000 screens on a daily basis, in real time. Rentrak started setting up operations to cover the Indian Territory earlier this year, and is all set to launch its services for the Indian Movie Industry very soon.

Rentrak’s Box Office Essentials® and International Box Office Essentials™ are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world. Rentrak ‘s web-based system also has a mobile view, so the information is never far from your fingertips – tapping on your smart phone or tablet.

The reports Rentrak built in IBOE, provide SECURE tools , present and historical performance-based reports, valuable analytics for the Producers, Distributors, Exhibitors and stakeholders  globally, to make well-informed, intelligent decisions on how, when, why, and where to release a film and better plan and optimize their movie exploitation.

India evidently is the largest producer of feature films in the world as also the largest consumer of cinema. Indian Movies are rapidly gaining in popularity across several International markets and breaking new grounds at this time, While Hollywood Movies and world cinema are setting new records in India.  Given this scenario, Rentrak’s entry to provide critical insights into the existing and emerging scenarios, could enable Indian Industry to unleash its true potential.

Rentrak constantly innovates and evolves its technology to suit the growing needs of the global film industries. Earlier this month, Rentrak launched a powerful new version of its International Box Office Essentials™ (IBOE) service. The reporting platform has been redesigned to include a fresh, modern look with easier to understand controls and streamlined toolbars, which put the most important reports at a user’s fingertips in seconds.

As Rentrak gears up to integrate into the Indian Movie Industry eco system , the opportunity to reach out to passionate Movie lovers and Film makers , through the premiere Film Festival from the birth place of Indian Cinema is truly a cherished moment for Rentrak.

The 16th edition of the Mumbai film festival organized by the Mumbai Academy of Moving Image (MAMI) will be held from 14-21 October 2014 at PVR Cinema Andheri, Cinemax Versova and Chandan Cinemas as the main venue. The festival has a lineup of about 185 films from over 65 countries.

About Mumbai Film Festival:

The Mumbai Film Festival is organized by Mumbai Academy of Moving Image (MAMI) – a Trust comprised of Indian film industry stalwarts, was founded in 1997 by late filmmaker Shri Hrishikesh Mukherjee. Noted filmmaker Shri Shyam Benegal heads the body that consists of film directors including: Veteran film maker Ramesh Sippy, Director Sudhir Mishra, young directors Karan Johar, Anurag Kashyap, Umesh Kulkarni, Kiran Rao, Vikramaditya Motwane and Farhan Akhtar, publisher Navin Berry and producer-director-lyricist Amit Khanna.