Samuel L. Jackson has teamed up with innovative London-based fundraising platform MyGoodness.com to raise awareness of male cancer. The Captain America actor tweeted a video to his 3.5m followers urging men to visit a doctor to “get them checked out”. Highlighting the shocking fact that 30% more men die of cancer than women in the UK, Jackson makes a passionate – and occasionally X-rated – plea to men everywhere to be more open about sensitive medical issues, and to see a doctor as soon as symptoms occur.

The two minute clip tweeted includes the following sound bites from one of Hollywood’s most celebrated speechmakers: “By not getting checked you could lose those balls. Hell – you could lose your life! So boys, don’t be dumb. If you’ve really got balls, show them to your doctor.” “I offer you the chance to hang out with me in London, fully clothed by then, all you need to do is hit on Mygoodness.com and buy a raffle ticket or loads of them…. to support One For The Boys.”

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