Although social media channels have not yet become the primary way that the public at large accesses news, many recent reports and studies confirm that social networks are fast becoming a major part of news distribution and engagement. The opportunities are substantial, despite the fact that social media companies are increasingly asking customers to pay to reach large audiences. In a June 2015 report, the firm SocialFlow analyzed 8 million posts shared by its clients — which include many media companies — and concluded that these posts had generated 116 billion impressions and billions of additional engagements or interactions with content.

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