It seems that the GEC spectrum in India is on an expansion spree. The magic of Zee’s channel Zindagi hasn’t even settled yet and we already have a new channel in the making. This time, Sony TV has come up with a new channel, and has named it as Pal, the Hindi word for a moment. Multi Screen Media, the company that owns Sony entertainment television and all its sister channels, has made this channel as a tribute to women, and this is evident from the promos of all the shows and the channel itself. “With Sony, we are reaching out to men and women in SEC A, B and C segments in cities with a population of over 1 million (essentially the metros). SAB TV helps us reach people in non-metro markets. With Sony Pal, we are targetting women aged between 15 and 34 years from the SEC B, C, D and even E segments. With these three channels, we have pretty much every audience covered by the network,” says N P Singh, CEO of MSM India.

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