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Star India’s Uday Shankar’s Paley parley with Bobby Ghosh

Star India’s Uday Shankar’s Paley parley with Bobby Ghosh

by The Daily Eye Team June 2 2014, 1:54 pm Estimated Reading Time: 1 min, 9 secs

Did you know that Star Plus’ most talked about social show Satyamev Jayate (SMJ) may have never happened? Well, Star India CEO Uday Shankar shared nuggets such as these during his one-on-one with Time International editor Aparisim Bobby Ghosh in front of the Paley Media Council – an exclusive, invitation-only membership community for entertainment, media and technology industry executives and provides an independent forum for top industry leaders – at its media centre in New York on 30 May. Shankar addressed various topics like – the Star India Network’s – led by Star Plus – focus on women, the journey of its social cause show Satyamev Jayate and the evolution of Star India. He began by saying, “We were not okay with bringing the American culture concept into India and so decided to create Indian content for Indian people.” “Even though our pedigree is News Corporation and 21st Century Fox now, it was very clear that we were not bringing in American culture into India,” he added. Star India completely indigenised the content, because according to them, it was the only way. “Somebody had to own and so it was owned by the parent company, while we were told to go and create a business that was the right business for the Indian people and Indian society,” he said.

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HUMRA QURAISHI


Humra Quraishi is a writer, columnist and journalist. She has authored Kashmir: The Unending tragedy, Reports From the Frontlines, Kashmir: The Untold Story, Views: Yours and Mine, Bad Time Tales, More Bad Time Tales, Divine Legacy: Dagars & Dhrupad and Meer. She has co- authored The Good The Bad and The Ridiculous: Profiles, Absolute Khushwant and a series of writings with the late Khushwant Singh. Her take on what's it like to be a singleton in today's turbulent times, is part of the Penguin published anthology, Chasing the Good Life: On Being Single. And, one of her essays, The State Can't Snatch Away our Children is part of the Zubaan published anthology, Of Mothers And Others. Her essay in the volume on the 1984 Sikh riots, 1984: In Memory and Imagination is titled, Why not a Collective Cry for Justice!  


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