Did you know that Star Plus’ most talked about social show Satyamev Jayate (SMJ) may have never happened? Well, Star India CEO Uday Shankar shared nuggets such as these during his one-on-one with Time International editor Aparisim Bobby Ghosh in front of the Paley Media Council – an exclusive, invitation-only membership community for entertainment, media and technology industry executives and provides an independent forum for top industry leaders – at its media centre in New York on 30 May. Shankar addressed various topics like – the Star India Network’s – led by Star Plus – focus on women, the journey of its social cause show Satyamev Jayate and the evolution of Star India. He began by saying, “We were not okay with bringing the American culture concept into India and so decided to create Indian content for Indian people.” “Even though our pedigree is News Corporation and 21st Century Fox now, it was very clear that we were not bringing in American culture into India,” he added. Star India completely indigenised the content, because according to them, it was the only way. “Somebody had to own and so it was owned by the parent company, while we were told to go and create a business that was the right business for the Indian people and Indian society,” he said.

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