Tata tea has once again launched an ad campaign under the 'Alarm Bajne se Pehle Jaago Re' thought umbrella. The new film '#ItsOk' demonstrates how simple gestures can go a long way towards relieving the immense pressure that students undergo when it comes to performing well during exams. It highlights the pressing issue of depression and suicide among students and the need for parents to do something about it before it's too late. In the year 2007, Tata Tea for the first time, introduced its iconic 'Jaago Re' campaign which created a strong impact in the minds of the viewers. Ever since, a number of ad films were launched under the campaign, focusing on various topics ranging from corruption and bribery to voting and women empowerment. Earlier this year, the tea brand released the first TVC of 'Alarm Bajne Se Pehle Jaago Re', urging people to stop reacting after tragedies hit and instead start 'pre-acting' to prevent them from happening.

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