According to a report in Mid-day, The Film and TV Producers Guild has urged its members to refrain from displaying posters of their films on public walls and government-maintained structures across the country? Mukesh Bhatt, president of the guild, who has started the campaign was quoted in the report as saying that he wished to set an example by ensuring that the posters of his forthcoming film Khamoshiyan — Silences Have Secrets are not pasted on public walls. He said he believes this practice will motivate the public to emulate the film industry and thereby, play an important role in keeping India clean. The reports also state that filmmaker Vipul Shah, too, doesn’t agree with the idea of promoting a film by defacing public structures. Apparently, producer Ramesh Taurani and filmmaker Madhur Bhandarkar also welcomed the guild’s decision. With the Prime Minister urging the newsmakers of the country to support the Swachh Bharat Abhiyaan, this step taken by the Guild seems to be an encouraging step.

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