Revenue generated from electronic home video is expected to surpass that of the US cinema by 2018, making it the lead revenue generator in the filmed entertainment market, according to a new report from Price water house Coopers LLP (PwC).Electronic home video – which encompasses video streaming services like Netflix and Hulu, premium cable channels like HBO and Starz, and on demand programming – will generate $13.8 billion in revenue in 2018 in the United States compared to $13.1 billion in the cinema industry. Electronic home video revenue includes rentals and subscriptions to premium cable services and streaming platforms, while cinema revenue is comprised of the box office and advertising.

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