TV IS TROUBLED these days. Not the content—we’re in the midst of a Cambrian explosion of excellent programming—but the process by which we discover, find, and consume it. Apple CEO Tim Cook said as much yesterday during the company’s big event in San Francisco. “The TV experience has been virtually standing still,” he proclaimed, while innovation flourishes in the mobile space. The new Apple TV is Apple’s attempt to square those two facts. With all of its new features—tvOS, Siri, the tiny remote with the tinier trackpad—comes the slightest glimmer of a better future for smart television, one free of the UI problems we’ve seen thus far.

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