There is some good news for Indian broadcasters, who even after digitisation of phase I and II cities, have not been able to reap its full benefits. According to the ?FICCI KPMG Indian Media and Entertainment Industry Report 2015,? the sector will see a higher subscription revenue growth, which will outstrip advertising revenue increases. The report, which was released on 25 March highlights that the subscription revenue will grow at an annualized 16 per cent; higher than ad revenue's 14 per cent annualised growth. This will be on account of better monetisation, courtesy digitsation. According to the FICCI KPMG report, television industry in India, which is estimated at Rs 475 billion in 2014, will grow at a CAGR of 15.5 per cent to reach Rs 975 billion in 2019.

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