For many people, Facebook has become the department store window of the web. Their reach is unbelievable, with a whopping 191 million users (and counting) in the United States alone. Imagine then, the power of their platform when fostering good. This past Giving Tuesday, Facebook teamed up with the Bill and Melinda Gates Foundation to bolster the movement’s focus on end-of-year giving. 2015 was a standout year for the movement, but with Facebook in tow, this year was sure to be a watershed.
Facebook rolled out their donations feature in June of 2016. Once previously reserved for nonprofits, the feature sought to bring regular users into the fold. The inspiration actually came from 2014’s ALS Ice Bucket Challenge, according to Mashable.

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