Univision Local Media joined St. Jude Children’s Research Hospital to host the annual Promesa y Esperanza (Promise and Hope) radio event, helping to raise $3.5 million on February 5-6. Millions of Hispanic radio listeners tuned in to Univision Radio and their broadcast aimed at raising awareness and support for St. Jude, which is leading the way the world understands, treats and defeats childhood cancers and other life-threatening diseases. “I am very proud of how every year the community rallies around such an important cause by supporting the St. Jude Promesa y Esperanza radio event,” said Randy Falco, president and CEO of Univision Communications Inc. “As a mission-driven Company, we value the work of the St. Jude Children’s Research Hospital team and are privileged to share these efforts with thousands of radio listeners.” Univision Local Media dedicated more than 30 hours of radio programming to support St. Jude. During the event, listeners were asked to call in to their local Univision Radio stations and become Angeles de Esperanza (Angels of Hope) by pledging to make a monthly donation of $20. Thanks to individual contributions, such as listener pledges, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

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