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Viacom18 pledges support to preserve legacy of Indian Cinema

Viacom18 pledges support to preserve legacy of Indian Cinema

by The Daily Eye Team February 13 2015, 3:04 pm Estimated Reading Time: 1 min, 11 secs

India’s fastest growing media network, Viacom18has partnered with the Film Heritage Foundation, to save India’s cinematic heritage. As a step towards this cause, the Film Heritage Foundation will be setting up a week-long school starting February 22nd to 28th, 2015 at Films Division Mumbai. For the first time an academic initiative of this nature focused on film preservation and restoration is being conducted in India. The school will consist of lectures, presentations and practical classes on film preservation and restoration that will be conducted by leading international experts in the field. There will also be a daily screening of a restored classic preceded by an introductory talk on the restoration. This is in line with the vision to create an indigenous resource of film archivists and restorers that will work towards preserving India’s legacy of cinema. With over a 100 years of cinematic heritage, India is the world’s largest producer of films. India produces more than 1700 movies a year in over 32 languages. However by 1950, the industry had lost 70-80% of the films including India’s first talkie ‘AlamAra’ due to lack of proper preservation. Understanding the importance of creating awareness to safeguard India’s unique cinematic history, Viacom18 has pledged its support to the Film Heritage Foundation, mobilizing the film fraternity and industry veterans to come forward to join this initiative.

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