Grammy Award-winning artist and international music superstar Lady Gaga has announced via exclusive video that she has launched a campaign on the celebrity charity-fundraising digital platform Prizeo.com to raise awareness and funds for Born This Way Foundation. Lady Gaga and her mother, Cynthia Germanotta, founded Born This Way Foundation in 2011 to foster a more accepting society, where differences are embraced and individuality is celebrated.

“I have some of the most amazing, creative, inspiring, and brave fans in the world,” said Lady Gaga. “I wanted to do something that would include my fans in our work to create more bravery and more kindness, so I’m doing something that I’ve never done before.”

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