Actress, platinum recording artist and author Zendaya, this year’s Trick-or-Treat for UNICEF spokesperson, is asking kids in the U.S. to make a difference in the lives of other kids by raising funds for UNICEF’s lifesaving programs. Zendaya will be appearing as a “Trick-or-Treat for UNICEF superhero” in print, online, and broadcast public service announcements to encourage participation in the 64-year-old American tradition.

Donations collected through Trick-or-Treat for UNICEF provide medicine, nutrition, clean water, emergency relief and education to children around the world. In addition to going door-to-door with traditional orange boxes to collect coins for UNICEF, for the first time kids and parents can now set up individual fundraising pages on Crowd rise for their friends and family members to donate. Also new this year, participants can turn their Halloween party into a Trick-or-Treat for UNICEF fundraiser by setting up a donation page and including a link to it in their party invitation. To get started, visit www.trickortreatforunicef.org.