IMImobile, which helps companies to engage with their customers via mobile technologies, has teamed up with BBC Media Action, with support from the Bill & Melinda Gates Foundation, to roll out free mobile health education services for the Government of India’s Ministry of Health and Family Welfare to nearly 10 million families and one million community health workers across India. Union Minister for Health and Family Welfare, JP Nadda, recently launched a program to roll out two mobile health services developed by BBC Media Action and powered by IMImobile’s technology nationwide. These m-health services use the IMIconnect communications technology platform to make pre-recorded audio health messages available to millions of women. The services will educate families about simple steps that new and expectant mothers can take to improve their health, and the health of their children.

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