For many women, birth control has become a normal part of life, but contraceptive ads still tend to be patronizing and outdated. That’s why two designers, Erin Knutson and Ria Roberts, approached their friends and asked them to create updated versions of their own. They first became concerned with the problem back in 2014 while they were graduate students at Yale School of Art. Intent on exploring how birth control ads can be a mixture of personal and political, they reached out to their friends with a simple brief: design a full page ad for any contraceptive method in any style.

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