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“‘Dowry Calculator’ Is A New Way Of Looking At An Old Problem”: Aditya Save, Chief Marketing Officer, Shaadi.Com

by The Daily Eye Team May 27 2015, 5:07 pm Estimated Reading Time: 0 mins, 33 secs

Dowry, the deeply ingrained social evil, is often associated with arranged marriages. The regressive tradition has been spoken of in abundance, but occurrences of crime against women for dowry has been rampant. The issue was resurrected on social media recently, when leading matrimonialwebsiteShaadi.com promoted a tweet from its official handle asking – “Want to know how much Dowry you’re worth? With a link mentioned in it. The tweet instantly caught everybody’s attention; while some thought the site has added a feature for its clientele, those who bothered to click on the link were in for a surprise.

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Augustine Veliath

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