India’s idea of putting a red line on antibiotic packages to curb their over-the-counter sale is now being cited as a model that can be used globally to counter the rising threat of superbugs. In its final report on tackling drug resistant infection released on May 19, the global Review on Antimicrobial Resistance commissioned by UK Prime Minister David Cameron in 2014 and chaired by economist Jim O’Neill — says India has led the way so far with its idea of a ‘Red Line Campaign’ for antibiotics packaging, launched earlier this year and should be considered as a starting point. It recommends that the labelling and symbols used can be improved if needed and then expanded globally.

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