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Gender

Microsoft Gives Fresh ‘Umeedein’ For Empowering Girls

by The Daily Eye Team June 4 2015, 5:03 pm Estimated Reading Time: 0 mins, 50 secs

Female education has been getting increasing attention from all – the government, parents, and the administration; however, when it comes to girls playing sport, that enthusiasm vanishes. In a bid to promote sports amongst girls, Microsoft Devices has come up with an inspiring campaign – #MakeItHappen. Created by J. Walter Thompson, the ad film features ace badminton player Saina Nehwal, who motivates Indian youth, especially girls, to follow their dreams like she did.The film shows the efforts of a sports teacher, Sebastian Joseph, to encourage the girl students in his school to take up sports. He, however, hits a wall when the school administration tells him that they are more interested in stressing on academic performance rather than promoting sports. In order to bring about a change in their thinking, he facilitates a Skype call between the school’s principal and Saina Nehwal, who manages to convince the school management to bring sports in the all-girls school.

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