“Net positive”, like so much management-speak, feels almost intentionally discombobulating. Be not confused, however. The clue is in the name. In a net-positive world, positive-minded managers run positive-oriented companies with an array of positive outcomes. So what’s the basic premise? It’s similar to Google’s famous company mantra, “Don’t be evil”, only turned on its head. If net positivists have a guiding maxim, then “be positive” sums it up. The aim of the net-positive movement is to encourage businesses to leave the world a better place than they find it, explains Sally Uren, chief executive of sustainability non-profit Forum for the Future. So if you use water in your business model, then leave the planet with more or better quality water than you take out. It’s the same with forests, energy, or whatever finite natural resource your company relies upon.

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