What does it take for a startup to break-even within a month of its launch? The secret is to sell a product which is high on demand, but has supply barriers. SMS Contraceptive, an online delivery startup that delivers contraceptives and sexual wellness product, was born with the idea of making the experience of buying a very essential product easy and hassle-free. While it is embarrassing for most men to buy contraceptives at a local medical store, women prefer to not subject themselves to the painful humiliation that the experience entails, thus putting themselves at risk for contracting STDs or even unwanted pregnancies. Sirhaan Seth, the 18-year-old founder of SMS Contraceptive says it was such disturbing instances which was the reason behind starting up.

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