Target is abandoning a practice that it believes sends the wrong message to its customers — and some of them are threatening to stop shopping at the retail chain as a result. In a blog post published Friday, the retailer announced that it will stop suggesting some products based on a shopper’s gender in sections like toys, entertainment and home. SEE ALSO: Target swimsuit campaign shows women what it’s like to love your body The company said that while the distinction might make sense for clothing, where fit and size are key, it doesn’t have a place in sections like children’s bedding or toys. Some shoppers had recently “raised important questions” about such signs, according to the blog post. In June, an Ohio shopper tweeted a photo of aisle signage for “building sets” and “girls’ building sets” with a blunt caption: “Don’t do this, Target.” That image was retweeted nearly 3,000 times and the company said at the time that it was reviewing the issue.

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