A new publication by the WHO has produced 49 recommendations on antenatal care for a positive pregnancy experience. Death in pregnancy remains a scourge that we have the power to address, and this report can be a catalysed for doing so. Every year, around 300,000 women and adolescent girls die as a result of pregnancy and childbirth-related complications. Furthermore, approximately 2.6m babies were stillborn in 2015 alone. Of these unnecessary, and wholly preventable deaths, 99% occur in developing countries. It is a sad fact that the likelihood of a woman dying during or directly after pregnancy in the course of her lifetime is 1 in 13 in Nigeria. This same likelihood is reduced to an average of 1 in 3,300 in developed countries where antenatal care is widespread and of higher quality.

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