The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate their brands by rightly syncing social media and online video presence. The latest addition to the video -hub like vine (acquired by twitter) is gradually gaining traction just as Instagram (acquired by facebook) is also churning out videos in competition to the vine videos. Thus, online video content is surely the panacea to all the marketer’s ailments related to brand promotion as 70% of brands say they prefer video as the most effective means for content marketing.

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