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Will Toys Ever Go Beyond Blue and Pink?

Will Toys Ever Go Beyond Blue and Pink?

by The Daily Eye Team May 7 2016, 4:45 pm Estimated Reading Time: 0 mins, 36 secs

Products marketed to children are more divided by gender stereotypes than ever, but the Internet is increasingly offering alternatives to Hot Wheels and Barbies.
Walking into a toy store, it doesn’t take long to see the differences between girls’ and boys’ toys. Pinks and purples and frills and bows dominate some aisles; others are filled with blues and grays and greens, or trucks and tiny soldiers. It’s a color-coded minefield that can affect children’s development in pernicious ways, suggesting what they should like to do and who they should aspire to be before they’ve had the opportunity to figure that out on their own.

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Shantanu Ray Chaudhuri


Shantanu Ray Chaudhuri is a film buff and an editor. Books commissioned and edited by him have won the National Award for Best Book on Cinema twice and the inaugural MAMI (Mumbai Academy of Moving Images) Award for Best Writing on Cinema. In 2017, he was named Editor of the Year by the apex publishing body, Publishing Next. He has written for the online magazine Film Companion. He is a consultant, writer and editor for the newly launched film website Cinemaazi.com. He is the author of two books: Whims – A Book of Poems (published by Writers Workshop) and Icons from Bollywood (published by Penguin/Puffin).    


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