Videos

https://www.youtube.com/watch?v=ZNIheFqeEjE&t=131s
Varun Gupta on mainstreaming and marketing the story of PadMan at ELevate 2K18

Varun Gupta on mainstreaming and marketing the story of PadMan at ELevate 2K18

by 0 January 31 2019, 7:45 pm Estimated Reading Time: 0 mins, 13 secs

Varun Gupta, Director – Marketing & Creatives, Trigger Max Marketing speaks at Elevate 2K18 on what went into making the film PadMan a successful film. He said presenting this film to the audience was a challenge as menstruation was a tabooed topic in our society.

 



About Author


User avatar

Monojit Lahiri


Monojit Lahiri is a Kolkata-based communication practitioner specialising in Cinema, Advertising & Popular culture. He has journeyed this space for over 4 decades.He consciously invests his material with doses of entertainment, engagement and relevance, and has zero interest in changing the world!     


Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of thedailyeye.info. The writers are solely responsible for any claims arising out of the contents of this article.