Author details

Dr. Sandeep Goyal

Dr. Sandeep Goyal has worked at HTA, Trikaya Grey, DDB Mudra, Rediffusion, Zee and Dentsu in his many years in advertising and media.

Related Articles

Zohnerism: The Art of selective communication

Dr. Sandeep Goyal explores the art of selective communication during this post truth era, the times in which it’s diffic...

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Does Naaz Patel have a dirty mind?

Even when the Myntra logo controversy ignited by her broke out, there was only sparse information on her on the Internet, writes Dr. Sa...

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Hindustan Unilever: Once trounced, twice humbled

HUL has been clearly outwitted by Sebamed’s ads. In the courts, Sebamed beat HUL 2-0,  writes Dr. Sandeep Goyal &nb...

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Brand Biden: Old, but likeable & trustworthy

Dr. Sandeep Goyal tells about Ipsos, the market research agency that ran a brand check on Mr. ...

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Thank you Mr. Kamath - Better late than never!

Following the news of ASCI banning surrogate ads of 12 liquor companies, Dr. Sandeep Goyal Read More

Celebrating Ziva Dhoni’s first endorsement

Dr. Sandeep Goyal wonders whether the former Indian cricket team captain's daughter should be ...

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I Want To Live Life By ‘Doing Nothing’

A bit of a late realization, but a self-discovery nevertheless arrived at after much introspection, writes Dr. Sandeep Goyal <...

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2020 In One Word: What’s Yours?

Dr Sandeep Goyal views the year 2020 as the time that has introduced us to the “new” normal.

Bollywood Rebooted

Authentic, the one word, which describes Diljit Dosanjh better than any other, writes Dr Sandeep Goyal

The Storm In A Teacup

Dr. Sandeep Goyal puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' ca...

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