The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

When Maradona beat Dolce & Gabbana

Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” wr...

Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

Kings deserve to make the playoff

Dr Sandeep Goyal writes: KKR lost to CSK last Thursday night. So at the end of 49 matches, at the time of writing this piece, ...

Good cricket but the joie de vivre is missing

Yuzvendra Chahal’s fiancee Dhanashree Verma cheering at RCB games has been amongst the most uplifting moments of the Dubai IPL, writes Read More

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

Avoidable: The 'ageism' bias

With all that is being written in the media these days about ageism, I should not (actually could not) have done all that I did over the years,...

Celebrity: Served With A Pinch Of Salt

Let’s read about what Dr Sandeep Goyal has to say, when asked how difficult are celebs really to deal with.

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