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Monojit Lahiri

Monojit Lahiri is a Kolkata-based communication practitioner specialising in Cinema, Advertising & Popular culture. He has journeyed this space for over 4 decades.He consciously invests his material with doses of entertainment, engagement and relevance, and has zero interest in changing the world! 
 

 

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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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ALTERNATIVE ENTERTAINMENT: REMEMBERING RITUPARNO

Gone but forever remembered is Bengal’s – and India’s – late and classy filmmaker Rituparno Ghosh. On his 12th death an...

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GENDER: DAWN AT DUSK – THE NEW CINEMATIC PHENOMENON

Monojit Lahiri focuses on an unusual phenomenon gracing the Bengali screen in recent times – a celebration of older wome...

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GENDER: OF WOUNDS, WINGS, AND WOMEN

A Journey from Silence to Strength: Monojit Lahiri unfolds a moving, real-life story of a student who transcended society&rsqu...

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GENDER: EXIT MATASREE...ENTER MOM–KI HOYA??

Once the emotional anchor of Hindi cinema, the quintessential Bollywood mother shaped generations of storytelling with her sacrifice—unti...

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BOLLYWOOD: IN DÉFENSE OF THE MERCHANTS OF BOLLYWOOD

Glossy or gritty, art or commerce, celebrated or scorned — India’s cinematic juggernaut continues to provoke, inspire, and divide. ...

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FESTIVALS: ARE FILM FESTIVALS TAMASHAS OR REALITY CHECKS??

Often dismissed as elite echo chambers, film festivals straddle praise and parody. Monojit Lahiri investigates whether our film festivals are a...

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ALTERNATIVE ENTERTAINMENT: REAL HEROES OF SATYAJIT RAY

What makes Ray’s heroes unique, special, extraordinary?? On the legend's 33rd death anniversary Monojit Lahiri attempts to provide both l...

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BOLLYWOOD: LET HEROINES BE FUNNY, TOO

Comedy Roles for Bollywood Heroines? Kya Joke Mara!! Monojit Lahiri wonders why good, solid comic roles are not writt...

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