Film historian, author and memorabilia archivist S M M Ausaja, has been writing on cinema since 1989 on various platforms viz. G-magazine, Movie, tehelka.com, Screen, Trade Guide, Sun, The Asian Age, Learning&Creativity etc. His professional stint with TV software production continued in companies like Plus Channel, Integral Productions, HFCL Nine Broadcasting and Gemini Studios where he executed various popular projects, before joining Osians, India’s premier auction house for art and cinema. His cinema memorabilia archive is considered to be the single largest private archive in the country. His debut book Bollywood in Posters released in 2009 by Amitabh Bachchan at IIFA and was rated a bestseller by India Today. Ausaja’s second book Bollywood: The Films! The Songs! The Stars! co-authored with eminent writers was released by Amitabh Bachchan in 2017. Ausaja is currently Sr. Vice President at Fantico Pte Ltd, the premier NFT platform for Indian entertainment, arts and sports.