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Business and Politics
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Should brand purpose intrude religion?
Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions about what the purpose of brands should or should...
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India's soft power - the unrealized potential
Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna In recent years, the University of Southern California (USC, Portland), has been...
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Dhoni and Virat: The Heroes of IPL 2020
The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of brands, their celebrities and messaging. The survey was conducted on Sunday th...
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Farm Bills: Exciting times for advertising
All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Sandeep Goyal explains how. Many year...
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Avoidable: The 'ageism' bias
With all that is being written in the media these days about ageism, I should not (actually could not) have done all that I did over the years, post turning 30, writes Dr. San...
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Celebrity: Served With A Pinch Of Salt
Let’s read about what Dr Sandeep Goyal has to say, when asked how difficult are celebs really to deal with. Honestly, because there really is no straight answer to that...
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Verdict: Zero Tolerance to Drug Abuse
The Daily Eye Newsdesk reports that according to the latest IIHB survey, as high as 82% youngsters in the 18-30 year age cohort said drug abuse by a celebrity made them &lsquo...
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What your Zoom background says about you
Dr Sandeep Goyal shares his thoughts about the present and popular cult of Zoom calls and what the backgrounds say about you. I had barely used Zoom a few times before the pa...
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Practise Propriety: CINTAA to Indian Television News Media
The Cine and TV Artists Association (CINTAA) is upset over the objectionable way that a section of Indian Television News Media is characterizing the Indian Film and Televisio...
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Hello FAU-G! Bye-Bye PUBG!
Dr Sandeep Goyal writes that Akshay Kumar’s announcement has given FAU-G both the PR hi-ground, and possibly a first mover advantage created by the exit of PUBG I...
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