Business and Politics

Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him that there is gross and rampant vio...

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Statement

Statement of Praveena Ahangar, Founder of APDP about the NIA Raid on APDP Office and seizure of APDP Documents On 28th October 2020 from about 8:30 A.M to 3:30 P.M, a team of...

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Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive as per the latest IIHB TIARA repo...

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Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions about what the purpose of brands should or should...

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India's soft power - the unrealized potential

Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna In recent years, the University of Southern California (USC, Portland), has been...

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Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of brands, their celebrities and messaging.  The survey was conducted on Sunday th...

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Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Sandeep Goyal explains how. Many year...

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Avoidable: The 'ageism' bias

With all that is being written in the media these days about ageism, I should not (actually could not) have done all that I did over the years, post turning 30, writes Dr. San...

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Celebrity: Served With A Pinch Of Salt

Let’s read about what Dr Sandeep Goyal has to say, when asked how difficult are celebs really to deal with. Honestly, because there really is no straight answer to that...

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Verdict: Zero Tolerance to Drug Abuse

The Daily Eye Newsdesk reports that according to the latest IIHB survey, as high as 82% youngsters in the 18-30 year age cohort said drug abuse by a celebrity made them &lsquo...

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Evolution of Pakistani TV Shows– Part 2

After receiving a great response on the first episode of Evolution of Pakistani TV Shows...

September 27 2021

HIGH FIVE: Time for Some hoichoi

Starting out in 2017, the first regional OTT player in India, hoichoi, is now the world&...

September 26 2021

Signs of the time: The trauma generation

Humra Quraishi looks into reports, that are available, to find out about the fears and a...

September 25 2021