In India, there are approximate 130 million subscribers of cable TV (both DTH and traditional cable); and out of those, around 40-50% do watch news related channels at least once a week. 96 million newspapers are sold every day in India, with leading chains commanding 80% of the share. With such a huge proportion of viewers & readers accessing national and international news and creating opinions based on the same, it becomes very important to know the level of trust which they provide. Indian IRIS, a news publication group founded by ex-IITians, ex-IIMians and research fellows from some of the top global Universities conducted a survey to find out the trust level experienced by viewers of mainstream media. And the results aren’t very encouraging.

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